All About Us!

Founder Story
The Rainbow Town, is a brain and heart child of a twin mommy, Smita. She has studied Commercial Arts at Abhinav Kala Mahavidyalaya (G.D. Arts), Pune. She took up Character Animation and Designing as her profession and worked in it for nine years. Smita had always visualised herself as an entrepreneur and ventured into running a designer brass jewellery business.  
In her words, ‘When my twins were born, I wanted nothing but best for them. The outfits which are skin friendly, stylish yet comfortable and having subtle prints and colours, all at the same time, were difficult to find. I had to face a tough time in getting the right clothing for my babies. This is when I realised, most of the moms would be facing the same challenge as me.’ 
And so, she started her own clothing venture ‘The Rainbow Town’, with the vision of giving nothing but the best to the children, just like they deserve. For Smita, clothing is more than just a fashion statement, it was a way to boost children's confidence and ignite their playful spirits. Each stitch on her garments represents her dedication to providing little ones with a cozy embrace that sparks happiness.
The Rainbow Town, a brand by the mother, for the mother, understands the struggle of every mom when it comes to acquire the finest clothing for her children. Therefore, we have made the entire process of shopping and shipping extremely easy, just for you.
Let us be a part of your child's story, and together, we will celebrate the beauty of Indian craftsmanship and the magic of childhood.

At Rainbow Town, we've named our brand after the most beautiful and cheerful of all natural phenomena – the rainbow!
Like kids, the rainbow brings hope and happiness wherever it appears. Children and rainbows are alike in their ability to brighten lives and promise a better, more colourful future. We realised this deep connection while brainstorming for our brand name, and that's how 'The Rainbow Town' was born.
Children have an innate fascination with colors from the very start. Our collection is inspired by the rainbow's vibrant hues, aiming to fill your child's wardrobe with beauty and brightness. Just as each color in the rainbow is unique, every child is special too.Our designs are versatile, making them suitable for anyone and everyone.
Just as a rainbow is for all to enjoy, our clothing is for every child, parent, and caregiver. So come, join us in our colourful journey at Rainbow Town!"