Adorable outfits for every milestone!

Shop By Age

Girls Collection

Soft, breathable, and stylish, perfect for twirls, smiles, and celebrations !

Frocks & Dresses

Twirl-worthy styles made for everyday fun and special moments !

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Festive sets

Twirl-worthy styles made for everyday fun and special moments !

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Festive Dresses

Traditional charm meets modern comfort in every stitch.

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Boys Collection

Adorable styles, endless comfort – perfect for every little adventure!

Chinese Collar Shirts

A touch of elegance with breathable cotton comfort !

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Regular Collar Shirts

Cool, comfy, and effortlessly stylish looks !

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What People Are Saying

Love it so much

I bought two adorable frocks for my daughter, and the way she twirled in front of the mirror with the biggest smile melted my heart! She called herself a 'Rainbow Princess' and refused to take it off. Seeing her so happy and comfy in The Rainbow Town outfits makes me a repeat customer for sure. Soft, stylish, and absolutely adorable!

Apurva Sohoni

Soft & stylish

I’ve lost count of how many shirts I’ve bought from The Rainbow Town! Every time a new design comes out, I grab it because I know my son will love it. He’s so comfy in them and always excited to wear his favorite prints. Thank you for making such amazing clothes! Keep creating, and all the best!

Shweta kashikar

Must-buy shirts!

My son absolutely loves the shirts from The Rainbow Town! He picks them out himself every morning and refuses to wear anything else. The soft cotton and cute prints make it a win-win for both of us. I keep coming back for more, and I can't wait to see the next collection. Keep up the great work, Smita!

Dhanashree kulkarni

soo comfortable!

The prints, the fit, the comfort—everything is just perfect! Thank you, Smita, for such amazing festive wear!

swati mishra

Thank you smitha

Love, love, love the designs! Every time I order, I find something new and exciting. My daughter is obsessed!

Sudha panikar

Twinning in Style, Smiles for Miles!

I got a cool shirt for my 6-year-old boy and a cute frock for my 2-year-old girl, and seeing them giggle, hold hands, and twirl around together just melted my heart! 💕 My little one said, 'We’re the perfect pair!' 🥰 Watching them feel so happy and comfy in The Rainbow Town outfits makes me a repeat customer for sure. Soft, stylish, and absolutely adorable! ✨🎉

Suvarna Kathale

My son’s ‘forever’ shirt!

I got a cotton shirt for my 6-year-old, and now it’s his “forever” shirt! He insists on wearing it every time we go out, whether it’s a birthday party or a playdate. One day, I tried switching it with another shirt, and he ran to the laundry basket to check if his favorite one was there! 😅 That’s how comfy and adorable The Rainbow Town’s clothes are!

Amruta Gadiyar

Obsessed & Loyal – Only The Rainbow Town! 💖

The Rainbow Town is our go-to place! I’ve been shopping here for years, and the quality has always been top-notch. Highly recommend!

Divya Ponkshe

Dressing up = No more fights!

Getting my 4-year-old son dressed used to be a daily battle. He would scream, run away, or say, "Not this, not that!" But since I got him The Rainbow Town’s cotton shirts, he picks his outfit himself! Now, every morning, he excitedly says, "This one today, Mama!" Never thought a clothing brand would solve my dressing-up struggles! 😆

Ankita Deshpande

5/5 Stars! Rainbow Town, you've earned a loyal customer in me!

I'm absolutely thrilled with the clothing from Rainbow Town! As a parent, it's essential for me to dress my little ones in comfortable, durable, and high-quality clothing. Rainbow Town exceeds all my expectations!
The cotton fabric used is incredibly soft and gentle on my child's sensitive skin. The colors are vibrant, and the designs are adorable!

Deepa

Super Collection

The cutest prints ever! My daughter loves her leheriya frock, and I love how easy it is to wash and maintain!

S. Laxmi

Every festival, we come back for more!

Best festive collection! I got a sharara sets for my daughter, and she looked adorable. Everyone asked where I got it from!

Shriya Gupta

Fully Satisfied !

Vibrant colours, soft fabric, and the cutest designs—Smita never fails to impress! 🎀💖

Naina Malhotra

Soft & Stylish 👗

Absolutely love the fabric! It’s soft, breathable, and perfect for my daughter’s sensitive skin. She refuses to wear anything else now!

Namrata rasane

Loved the collection

The best online shopping experience! Easy ordering, fast delivery, and beautiful clothes for my little ones!

Aarti Nair

Love it so much

The cutest designs ever! The prints are vibrant, the fit is perfect, and the fabric is pure cotton. Couldn’t ask for more!

Trupti Dhatingan

Our Story

As a twin mom, I dreamed of clothes as soft as a mother’s hug - comfortable, breathable, and perfect for little explorers. That dream turned into The Rainbow Town, where every stitch is made with love and care. Want to know how our journey began? Click below to read our story!

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